The panel is led by Kristofer Kimbler and consists of Roberto Minerva, Agustin Nunez, and David Pecota.
My key takeaways from the panel disussion:
- Operators are already open, however they want to charge from the beginning limiting adoption. Contract management, charging, payments (between operator and developer) and security are factors in the mind of the operator.
- How to charge? Look at the business model of iPhone applications which enables ease of payment transfers between buyer and vendor.
- Global access to the open APIs is crucial. Here Google and iPhone serves as good examples.
- Open interfaces is happening today through Google Maps for example
- Presence, location, social networks: traditionally the telco has provided this. Today the internet is leading innovation, development and adoption.
- The customer for open interfaces is the developer. Developers are lacy. Make the interfaces easy, global and simple return on investment (payments).
- Customer data and profile information is a unique attribute of the operator.
- IP models on top of existing legacy is the unique heritage of the telco operator. Pure internet players don't have this which simplifies life and provides global access and availability.
- Operators should define themselves as the enabler of the social network, not telephony or access.
- Enterprise applications is an easy market to target today where the end customer is ready to pay and sees a direct value. Discussed Dentists and other healthcare providers. Microsoft providing enterprise services through Exchange server. Going beside the operator avoiding tricky business models. Voice capabilities in the enterprise market
- Business model and common API's today:
- Skype for Salesforce
- Marketsize and availability of enablers and APIs
- Don't fight the internet
I think the panel discussion was interesting and also highlighted the challenges. The telco operators really need to transform themselves in order to catch the opportunity.
Inga kommentarer:
Skicka en kommentar