RCS was founded by the gorillas and the sharks in the mobile telecom industry to fight the competiton from internet Web 2.0 and software giants like Microsoft and IBM with their enterprise solutions. Day-by-day the average telco operator transforms like a maggot into a frozen puppet only offering low value commoditized access. They all want to become as cool and hip as Google while still milking the minutes from the traffic-cow, eating and keeping the cake at the same time. The answer was to bundle together some key applications that are as common as opening your eyes in the morning saying "Ahh, another fantastic day!". By including the ever present telephony and mobile access in the package they are creating a milk-and-honey bundle where the sweetness of the honey makes it attractive. None of the other vendors have such a compelling story to offer as the mobile operators and equipment vendors. So now finally the telecom industry have gathered their forces to offer a complete stack of communication tools to combat the evil of internet. Is this good for you?
I think this might be good if the RCS implementations contains at least these levels of freedom and playgrounds for old grandma, Joe-the-plumber and Einstein Jr.
- Intuitive userinterfaces similar, if not identical, to what we have today
- Plug-in concept allowing old grandma to create her own hearing-capability improvements
- Fast communication in reality that leaves no room for WAP-like overselling dissapointments.
- Flat-rate subscription models
- Ad-supported subscription models
- Fully integrated with existing operator B/OSS - not one more invoice from a new silo offering
- Babel's tower of instant translations between protocols and applications
- Developer business models supporting active and creative application and plug-in development
The beauty of RCS is that it is based on IMS and SIP which means any SIP application can be integrated. If the walled garden would just be opened and the snake of wisdom and opportunity be set free. Then it would be a creative chaos contrasting today's God like operator creatures knowing it all.
Greetings RCS, may we all have done our homework and learned the Web 2.0 lesson of collaboration and contribution. Then there will be a lot of Enriched Calls, Enhanced Messages and Enhanced phone book lookups, even so embedded with Joe-the-plumber's task assignment scheduler. A time when my PC speaks like Babel's tower - all the languages and applications in the world communicating through one standard interface - SIP and IMS pimping my PC. I'm not sure it will ever happen, with the right approach and openness it has the possibility to succeed if the operators open their mindset.
