ICIN 2008 To the Hilt

After months of preparations writing papers and presentations I'm finally at ICIN 2008 ready to present in one session and one poster. The titles are:

• Agile IMS Service Composition - How to Quicker Respond to New Market Demand
  
• Loyalty Based Customer Interaction - Driving More Revenue From Your Existing Customer Base
  

It is very interesting being at a show where everyone is very skilled and knowledgeable.

Key to the telecom industry is to view itself not as a telecom industry anymore. If it sees itself as telecom it will become a pure datapipe. The key is providing the right services (the multimillion dollar question) using the right architecture (providing foundation for execution of the business vision and strategy) enabling users making an impact (in their lives simplifying social relationships). 

We will see what is said on these and other topics during the conference.